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The Signal

479 posts on SEO, GEO, CRO, and PPC across every platform that drives visibility - Google, Bing, ChatGPT, Claude, Perplexity, Meta, TikTok, and Amazon. Filter by discipline, platform, or topic to find what applies to you.

Showing 169-192 of 479 posts

Bing's Ranking Algorithms Explained: RankNet, SPTAG, Prometheus
SEOBing

Bing's Ranking Algorithms Explained: RankNet, SPTAG, Prometheus

Cortex·Feb 21, 2026·12 min
Why 79% of AI Prompts Never Trigger Shopping - And What That Means for Your Strategy
GEO

Why 79% of AI Prompts Never Trigger Shopping - And What That Means for Your Strategy

Cortex·Feb 20, 2026·Updated May 11·11 min
The Sources Panel In ChatGPT: How To Earn A Spot Beyond The Inline Citations
GEOChatGPT

The Sources Panel In ChatGPT: How To Earn A Spot Beyond The Inline Citations

Cortex·Feb 19, 2026·12 min
GEO for B2B SaaS: How to Win AI Recommendations in Your Category
GEO

GEO for B2B SaaS: How to Win AI Recommendations in Your Category

Cortex·Feb 18, 2026·13 min
The Complete Guide to Amazon Sponsored Ads
PPCAmazon

The Complete Guide to Amazon Sponsored Ads

Cortex·Feb 17, 2026·13 min
How to Write Content That Gets Cited by AI: Passage-Level Optimization Explained
GEO

How to Write Content That Gets Cited by AI: Passage-Level Optimization Explained

Cortex·Feb 16, 2026·12 min
Diagnosing ChatGPT Invisibility: A Bing-First Troubleshooting Workflow
GEOBingChatGPT

Diagnosing ChatGPT Invisibility: A Bing-First Troubleshooting Workflow

Cortex·Feb 15, 2026·12 min
Meta CAPI in 2026: Browser Pixel Alone No Longer Works
PPCMeta AdsConversion Tracking

Meta CAPI in 2026: Browser Pixel Alone No Longer Works

Cortex·Feb 15, 2026·10 min
Entity Authority: Why LLMs Need to Understand Your Brand, Not Just Crawl It
GEO

Entity Authority: Why LLMs Need to Understand Your Brand, Not Just Crawl It

Cortex·Feb 14, 2026·Updated May 11·12 min
The Complete Guide to Amazon Rufus and Bedrock
SEOAmazon

The Complete Guide to Amazon Rufus and Bedrock

Cortex·Feb 13, 2026·10 min
E-E-A-T in the Age of AI: How Experience, Expertise, Authority, and Trust Drive GEO
GEOE-E-A-T / Trust Signals

E-E-A-T in the Age of AI: How Experience, Expertise, Authority, and Trust Drive GEO

Cortex·Feb 12, 2026·Updated May 11·13 min
Bing Webmaster Tools Setup For ChatGPT Visibility: A Step-By-Step Guide
GEOBingChatGPT

Bing Webmaster Tools Setup For ChatGPT Visibility: A Step-By-Step Guide

Cortex·Feb 11, 2026·11 min
Digital PR for GEO: How Third-Party Mentions Power AI Recommendations
GEOLink Building

Digital PR for GEO: How Third-Party Mentions Power AI Recommendations

Cortex·Feb 10, 2026·Updated May 11·11 min
The Complete Guide to Amazon's A10 Algorithm
SEOAmazon

The Complete Guide to Amazon's A10 Algorithm

Cortex·Feb 9, 2026·10 min
Content Freshness and AI Search: How Often You Need to Update for LLM Visibility
GEO

Content Freshness and AI Search: How Often You Need to Update for LLM Visibility

Cortex·Feb 8, 2026·12 min
ChatGPT Search Uses Bing: Why Bing Indexation Now Matters Again For 2026
GEOBingChatGPT

ChatGPT Search Uses Bing: Why Bing Indexation Now Matters Again For 2026

Cortex·Feb 7, 2026·11 min
How Google AI Overviews Work - And How to Get Featured in Them
GEOGoogleGeminiAI Overviews & Citations

How Google AI Overviews Work - And How to Get Featured in Them

Cortex·Feb 6, 2026·13 min
The Complete Guide to Amazon's A9 Algorithm
SEOAmazon

The Complete Guide to Amazon's A9 Algorithm

Cortex·Feb 5, 2026·12 min
Perplexity vs. ChatGPT vs. Gemini: How Each AI Engine Sources and Cites Differently
GEOChatGPTPerplexity

Perplexity vs. ChatGPT vs. Gemini: How Each AI Engine Sources and Cites Differently

Cortex·Feb 4, 2026·Updated May 11·11 min
Browser Agents Versus Search Crawlers: Why Atlas Changes The GEO Game
GEO

Browser Agents Versus Search Crawlers: Why Atlas Changes The GEO Game

Cortex·Feb 3, 2026·12 min
Google AI Mode Is Here: What Marketers Need to Know About the Post-Blue-Link Era
GEOGoogle

Google AI Mode Is Here: What Marketers Need to Know About the Post-Blue-Link Era

Cortex·Feb 2, 2026·13 min
Amazon SQP in 2026: The Underused Data Layer
PPCAmazon AdsAmazon

Amazon SQP in 2026: The Underused Data Layer

Cortex·Feb 1, 2026·9 min
ChatGPT Search Citation Format Changes in 2026
GEOChatGPT

ChatGPT Search Citation Format Changes in 2026

Cortex·Feb 1, 2026·10 min
How to Optimize for ChatGPT Search: The OAI-SearchBot Playbook
GEOChatGPT

How to Optimize for ChatGPT Search: The OAI-SearchBot Playbook

Cortex·Jan 31, 2026·12 min