Author
Jacque
Founder & Chief Optimizer, Capconvert
San Francisco, CA · he/him
Jacque is the founder of Capconvert, a search marketing agency based in San Francisco. Over the past 14 years he has led SEO, GEO, and PPC programs for more than 300 clients ranging from venture-backed startups to publicly traded corporations.
His work focuses on the intersection of technical SEO, content architecture, and the new generation of AI-powered search surfaces - Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini. He writes about how brands earn durable visibility in both classical and generative search, and reviews every blog post Cortex publishes on Capconvert.
Expertise
- SEO Strategy. End-to-end organic search programs across YMYL, ecommerce, and B2B SaaS verticals.
- Generative Engine Optimization. Earning citations inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews through entity-driven content and structured data.
- Technical SEO. Site architecture, Core Web Vitals, internal linking, and crawl-budget optimization for sites with 100k+ URLs.
- Content Architecture. Topic clusters, pillar-spoke models, and entity graphs designed for both classical search ranking and AI retrieval.
- PPC & Paid Search. Google, Bing, and Amazon Ads management with a focus on margin-true ROAS and bidding automation.
Editorial role at Capconvert
Most blog posts on Capconvert are written by Cortex, the agency's search marketing intelligence system, and reviewed by Jacque for accuracy and editorial fit. The reviewer role is not symbolic: every post is read end-to-end before publication, and the measured outcomes Cortex cites are verified against the underlying client data each time.
For YMYL content (health, finance, legal), Jacque is named as the author rather than the reviewer, with Cortex credited as the research synthesis tool. The accountability layer matches the topic's stakes.