Founder and Chief Optimizer
Jacque
Search marketing strategist - Capconvert
Experience
Expertise
Education
Clients served
About
12 years turning search traffic into site traffic and revenue for hundreds of clients around the world
Jacque is the Founder and Chief Optimizer at Capconvert, a search marketing agency headquartered in the cradle of innovation - San Francisco, CA.
He's generated more than $500 million of revenue for 300+ clients at every stage and in almost every category, from early stage startups to publicly traded corporations in eCommerce, SaaS, service, brick and mortar, and more.
His approach starts from first principles. Most of search marketing runs on secondhand advice and recycled tactics; Jacque tunes out the noise and grounds every recommendation in what the platforms have actually confirmed, from Google's documentation to each engine's published guidelines, not blog-post hearsay. Getting the fundamentals right first is what makes everything after it compound, and it is the standard he holds every Capconvert engagement to.
While the platforms have changed, Jacque's focus remains the same as it's always been - helping businesses get found by their customers on the platforms they use to find them. He spends his time anchoring Capconvert's service programs to the quality pillars that everything at the agency is measured against, carrying its clients into the next era of search marketing with the fundamentals intact.
Education
Expertise
Where Jacque does his deepest work
Search Engine Optimization
YMYL, ecommerce, and B2B SaaS programs built around search intent and revenue, not vanity rankings.
Generative Engine Optimization
Earning citations and recommendations inside ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Conversion Rate Optimization
Landing pages, funnels, and checkout flows tuned to turn the traffic you already have into more revenue.
PPC Management
Google, Bing, and Amazon Ads campaigns engineered alongside organic for compounding return.
Website Development
Fast, conversion-ready websites built for performance, search visibility, and AI discoverability from the ground up.
Measurement and Attribution
Tying ranking and spend to conversions and revenue so every recommendation is accountable.
Editorial standards
How Capconvert content is reviewed
Capconvert articles are drafted by Cortex, the agency's search-intelligence system, and then held to a human standard of accuracy before anything is published. Jacque is the person accountable for that standard.
- 1Drafted by Cortex. Each post is researched and written by the agency's search-intelligence system against current SERP and AI-engine data.
- 2Reviewed by Jacque. He reviews every Capconvert blog post for factual accuracy, source quality, and alignment with current search guidance before it goes live.
- 3Cited and corrected. Factual claims are tied to authoritative sources, and anything that cannot be verified is removed or revised.
- 4Kept current. Posts are revisited as search engines and AI answer engines change, so guidance does not go stale.
Latest from Jacque
View all articlesGoogle Core Update History (2020-2026)
Every core update since 2020, what each one changed, and the durable lessons for recovery.
GEOAuthor Authority and Byline Optimization
How language models evaluate who wrote your content, and how to signal genuine expertise.
SEOGoogle's May 2026 Core Update
What changed in the latest core update and the 30-day action plan while it rolls out.