Cortex is your decision engine, accelerating conversions and lowering acquisition costs across $500M+ in managed marketing spend. Real-time monitoring across every channel surfaces optimization opportunities the moment they emerge. Recommendations grounded in every platform’s primary documentation.
AI alone moves at the speed of computation but misses what only experience teaches. Expertise alone teaches what computation cannot but cannot work at the speed the data demands. Cortex is the pairing - every recommendation analyzed at machine speed and signed off by an expert before it ships.
For every decision, Cortex queries every relevant platform in parallel - Google Ads, GA4, Search Console, Amazon, Meta, Merchant Center, AI engines. Aggregated and reconciled before any action ships.
Pattern recognition across hundreds of client accounts and thousands of historical tests. Every winning headline, audience split, and bidding strategy proven elsewhere becomes a starting point for yours.
28 documented decision classes, each with its own statistical thresholds, confidence requirements, and escalation rules. Auditable. Repeatable. Every action ships with its reason and expected impact attached.
Cortex operates every paid, owned, and earned surface that drives qualified search traffic — feeding a single learning loop instead of eight disconnected playbooks.
Search, PMax, Demand Gen
Sponsored, DSP, Marketplace
Microsoft Search & Audience
Facebook & Instagram
Lifecycle, broadcast, automation
Technical, content, authority
Generative engine visibility
Answer engine optimization
Before Cortex answers anything about an ad platform, it runs a hybrid keyword + semantic search across 846,351 passages of primary source documentation. The model only writes claims it can cite back to a URL.
Every query is embedded with text-embedding-3-large (3072d), fused with BM25 lexical ranking via reciprocal rank fusion, then reranked with Cohere rerank-v3.5 to surface the most relevant primary sources.
Cortex doesn’t just retrieve docs. It extracts the rules that actually run paid search and SEO. Each one tagged, scored for confidence, and cited back to its primary source.
Each rule is grounded in a specific paragraph of primary source documentation. Confidence is scored against the strength of that grounding.
LCP above 2.5s degrades Core Web Vitals ranking eligibility and correlates with measurable organic traffic decline.
Target ROAS bidding requires at least 30 conversions in 30 days. Below threshold, switch to Maximize Conversion Value to unlock delivery.
Broad match keywords paired with manual CPC bidding produce irrelevant traffic at scale. Broad match should only be used with smart bidding.
Cortex does not guess. Every claim it makes traces back to a specific paragraph in a specific canonical source. Google’s own docs. Meta’s. Shopify’s. Amazon’s. The Search Quality Rater Guidelines. Recommendations that survive a 3 AM audit.
Canonical platform documentation across paid ads, SEO, ecommerce, analytics, and AI search. Chunked, embedded, and tier-weighted so retrieval surfaces official sources first.
Three sample conversations - each pulling the client’s live account data, applying the corpus, and ending in a one-tap action rather than just an answer.
Retrieve, analyze, decide, act, measure. Monitoring performance across Google Ads, Amazon Ads, Meta Ads, Microsoft Ads, ChatGPT Ads, GA4, Search Console, and Merchant Center.
For a Google Ads bid adjustment, that means campaign performance, search terms, auction insights, GA4 conversion data, Search Console query data, and Merchant Center feed status.
Cortex evaluates the retrieved data against the corpus of platform documentation and historical baselines. Statistical significance is checked. Confounding variables are isolated.
Each decision class has defined criteria: thresholds, lookback windows, confidence requirements, guardrails. If the data clears the criteria, the action is approved.
Approved actions run directly via API. Budget shifts, bid changes, negative keyword additions, audience adjustments, creative pauses. Higher-stakes actions route to the team for sign-off.
Every action is measured against the outcome it was intended to produce. Decisions that produced lift get reinforced. Decisions that did not get reviewed and refined.
Sentries surface every signal in your account. Cortex evaluates each one against the documented playbook. Only the ones that clear the criteria become Optimizer actions. Below is what that looks like, in real time.
An intelligence layer running across every account in our portfolio. The wins, the warnings, and the patterns all flow into yours.
Every winning headline, audience, and bidding strategy proven in another account becomes a starting point for yours. Every emerging pattern (CPC spikes, seasonal shifts, creative fatigue) Cortex spots across the portfolio gets surfaced to your account before it costs you.
Cortex runs the Retrieve, Analyze, Decide, Act, Measure loop 24/7. Opportunities get acted on the same day they appear, not at the next account review.
Every test, season, and account expands Cortex's corpus. Year two in your account is materially sharper than year one, and year three sharper still.
If your strategist moves on, every test, hypothesis, and learning Cortex has gathered about your account stays in place and keeps compounding for the next one.
Cortex watches competitor SERP movement, ad creative changes, landing page tests, and offer shifts. You hear about a new play the day it ships, not next quarter.
This is Cortex. Your decision engine behind every Capconvert optimization.