CASE STUDY | KHY
Khy
We doubled their revenue while simultaneously increasing profitability. Learn how we applied fundamentals-first principles to achieve scale & efficiency.
281%
Increase in Monthly Purchases
369%
Increase in Monthly Revenue
796%
Increase in Monthly ROAS
OVERVIEW
About Khy
KHY, the brainchild of Kylie Jenner, aims to redefine the modern wardrobe by offering artfully crafted collections that seamlessly blend luxury with everyday style, spanning a diverse range of categories and styles. By collaborating with iconic brands and global designers, KHY intends to be a platform that delivers attainable, desirable fashion for everyone.
Category
B2C, eCommerce
Service Program
PPC Program
Channels
Google Ads
THE CHALLENGE
Unable To Simultaneously Scale Revenue & ROAS
Khy had been running Google Ads for 6 months leading up to our engagement. At its peak they were able to reach $150,000 in a month in revenue while enjoying above 7:1 ROAS.
- 01High ad costs
- 02Limited resources
OUR APPROACH
Capconvert’s Approach
Outline the strategies implemented to address the client’s challenges. SEO, keyword research, on-page optimization, and link building efforts. Expanded target funnels, Shopping Ads, Video Ads, Redesign or optimization for speed, user experience, and conversion.
THE LIFT
Before and after, side by side
See the impact of our data-driven strategies through measurable results, from increased traffic to higher conversions. Every outcome tells a story of success.
BEFORE
Month Five to Twelve
525
Purchases
$64,897
In Revenue
196%
Return On Investment (ROAS)
AFTER
Month 13 Onwards
1,999
Purchases
$302,754
In Revenue
1,793%
Return On Investment (ROAS)
“Capconvert has delivered results that frankly exceeded our initial expectations. Their systematic approach to scaling our ad spend while maintaining strong returns transformed our digital marketing from a cost center into our primary growth engine. We couldn’t be happier with the partnership.”
Ben Falls/Head of Marketing
SERVICES USED
How we delivered the result
•••
Your Startup
Questions,
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