CASE STUDY | BOARDERIE
Boarderie
We doubled their revenue whilst simultaneously increasing profitability. Learn how we applied fundamentals-first principles to achieve real efficiency.
91.7%
Organic traffic increase
77.4%
Conversion rate increase
27.3%
Revenue growth
OVERVIEW
About Boarderie
Boarderie is a gourmet food company that curates artisanal cheese boards delivered in a cool & tailored overnight nationally. Founded on the belief that sharing good food brings people together, they offer handcrafted boards for every occasion.
Category
eCommerce
Service Program
SEO Program
Channels
SEO
THE CHALLENGE
Unable to Convert Non-Brand Search Traffic
Boarderie was struggling to convert visitors arriving through non-brand search queries. Despite strong brand recognition, their organic search presence for generic food gifting terms was limited.
- 01Low non-brand conversions
- 02High customer acquisition cost
OUR APPROACH
Capconvert’s Approach
We deployed a comprehensive SEO strategy targeting high-intent non-brand keywords in the gourmet food gifting space, combined with technical site improvements and conversion rate optimization.
THE LIFT
Before and after, side by side
See the impact of our data-driven strategies through measurable results. Every metric from increased traffic to higher conversions tells a story of success.
BEFORE
Before Capconvert
1.2K
Total Keywords
120
Page One Keywords
9.5K
Organic Users
45
Organic Purchases
AFTER
After Capconvert
4.8K
Total Keywords
580
Page One Keywords
18.2K
Organic Users
112
Organic Purchases
“Working with Capconvert has been a game-changer for our business. Their expertise in SEO and data-driven strategies not only boosted our search rankings but also significantly increased our website traffic and conversions.”
Tony Margulies/Founder at Boarderie
SERVICES USED
How we delivered the result
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