CASE STUDY | FENO
Feno
We doubled their revenue while simultaneously increasing profitability. Learn how we applied fundamentals-first principles to achieve scale & efficiency.
2,550%
Increase in 1st Page Keywords
1,000%
Increase in Organic Purchases
897%
Increase in Organic Revenue
OVERVIEW
About Feno
Feno revolutionizes skin care with its AI-powered SmartScan, delivering a 30-second full-mouth clean with personalized brush angles and seamless connectivity -transforming brushing into a gateway for overall care being.
Category
B2C, eCommerce
Service Program
SEO Program
Channels
SEO
THE CHALLENGE
Unable To Simultaneously Scale Revenue & ROAS
Feno had been running Google Ads for 6 months leading up to our engagement. At its peak they were able to reach $175,589 in a month in revenue while enjoying above 7:1 ROAS.
- 01High ad costs
- 02Limited resources
OUR APPROACH
Capconvert’s Approach
We outlined strategies to address the client’s challenges -SEO, keyword research, on-page optimization, and link building efforts. Technical improvements to the site: faster load times, redesign and optimization for speed, user experience, and conversion.
THE LIFT
Before and after, side by side
See the impact of our data-driven strategies that generated measurable results, from increased traffic to higher conversions. Every outcome tells a story of our success.
BEFORE
Month Five to Twelve
257
Total Keywords
4.5K
Page Keywords
7M
Organic Users
5
Organic Purchases
$1,634
Organic Revenue
AFTER
Results After Five Months
5,610
Total Keywords
725
1st Page Keywords
11,839
Organic Users
80
Organic Purchases
“Capconvert has been instrumental in transforming our digital presence. Their data-driven approach to SEO and strategic ad management helped us break through our growth plateau and achieve results we didn’t think were possible within our budget.”
Ben Falls/Head of Marketing
SERVICES USED
How we delivered the result
•••
Your Startup
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