Search Marketing FAQ

Product-led SEO publishes content driven by your product's data - usage benchmarks, industry reports, calculators, comparison data. It's high-effort but high-leverage: it produces backlinks, citations, and AI-channel visibility that pure marketing-content can't match. Strongly recommended for SaaS with 100+ customers worth of usage data.

in SaaS

Multi-touch attribution: organic search drives the first signup, first signup drives free trial, trial converts to paid. We track each step independently, so the SEO program is credited not just for last-click signups but for organic-first-touch revenue measured at the cohort level. Without this, SEO tends to look weaker than it actually is for SaaS.

in SaaS

Google's YMYL framework holds healthcare content to elevated quality bars - author medical credentials, primary-source citations, editorial review, and clear authorship. We structure healthcare content with named medical reviewers, citations to peer-reviewed sources, and visible E-E-A-T signals. Short-cuts here don't rank, period.

in Healthcare

Yes - ad platforms have specific policies around health-related targeting and the PHI-handling implications of conversion tracking. We configure conversion tracking to avoid ePHI capture, audit landing pages for compliant data handling, and adjust ad copy and targeting to platform health policies. HIPAA is the client's compliance burden but our configuration affects exposure.

in Healthcare

Yes, with category-specific restrictions - Google Ads has documented policies around prescription drugs, addiction services, healthcare provider verification (LegitScript certification for some categories), and audience targeting limitations. We work within these and configure campaigns to comply. Many healthcare verticals run effective ad programs once the policy work is done.

in Healthcare

It's foundational. Healthcare buyers typically search pediatrician near me, dermatologist in [city], and decisions happen in the Map Pack. Google Business Profile optimization, local schema, location landing pages, and review acquisition are usually the highest-leverage moves for a multi-location practice or independent provider.

in Healthcare

AI channels are increasingly used for symptom research, condition information, and provider discovery. Healthcare brands want to be the cited authority when ChatGPT, Perplexity, or Gemini answers a health question - but the bar is high (medical-grade accuracy, primary-source citations, professional review). The investment level required mirrors the YMYL bar.

in Healthcare

Yes. Google Ads requires financial services advertisers to be locally registered (e.g., FINRA, FCA, ASIC depending on market). Content needs disclosure language for regulated products (mortgages, investment advice, insurance). YMYL applies - financial content is held to similar quality bars as healthcare. We configure compliance up front and build it into editorial review.

in Finance

Ad copy follows platform-specific financial advertising policies plus regulatory requirements (truth in lending, APR disclosures, no misleading claims). Approval workflows include compliance review before launch. Disclaimers go in the visible ad and on landing pages. Disapproved ads kill account performance; we engineer copy to clear policy reliably.

in Finance

LTV is high - a single mortgage, retirement account, or insurance policy customer is worth thousands to tens of thousands. Lifetime value supports very high CPA, which drives auction CPCs into $30-$300+ for top-of-funnel queries. Winning requires excellent Quality Score, dialed bid strategies, conversion-rate optimization at the landing page level, and disciplined audience layering.

in Finance

Heavily - AI channels are increasingly used for should I refinance, best Roth IRA brokers, credit card comparison research. Financial brands want to be the cited authority. Bar is high: regulated content, primary-source data, editorial transparency, named expert authors. Investment justifies itself for brands with multi-state or national distribution.

in Finance

Same fundamentals, different content stance. Fintech can be more conversational and product-led - the audience often expects a SaaS-like experience. Traditional financial services audiences expect institutional weight: long-form analysis, expert authorship, rigorous citation. We adjust voice and content depth to the audience while keeping the technical SEO discipline identical.

in Finance

Three layers. Technical audit: crawlability, indexation, Core Web Vitals, schema, mobile, security. Visibility audit: current keyword rankings, organic traffic share, AI-channel citation presence, competitive benchmarks. Strategy audit: gaps to close, opportunities to capture, prioritized 90-day work plan. Delivered as a written report and a 30-minute walkthrough call.

in Free Audit

Typically 5-7 business days from intake to delivery. Faster turnaround possible for time-sensitive evaluations (RFP responses, board presentations); add a note in the intake form and we'll prioritize.

in Free Audit

No. The audit is genuinely free - no obligation, no contract trigger. Many companies use the audit as a second-opinion or to brief an in-house team. About 35% of audits convert to engagements; the rest leave with a report and a clear plan they can execute themselves or with another partner.

in Free Audit

Site URL, GA4 access (read-only), Search Console access (read-only), and any active ad accounts (Google Ads, Microsoft Ads, etc.) for read-only review. Without these we can audit publicly visible signals but miss the conversion and intent data that makes recommendations specific.

in Free Audit

Almost certainly. Even sites with internal SEO and marketing teams have surface-area gaps that an outside audit catches - usually 10-50 issues per site, ranging from technical (broken canonicals, schema errors) to strategic (untapped keyword clusters, AI-channel absences). The audit's job is to surface what you can't see from inside.

in Free Audit

Yes - the audit form lets you scope to specific channels. A single-channel audit is faster (3-5 days) and the report is more depth-focused. Multi-channel audits are more strategic because gaps often live at channel intersections (e.g., PPC keywords with no organic backup).

in Free Audit

Performance against KPIs (rankings, traffic, conversions, ROAS, citations), what work was completed in the period, what work is queued for the next period, and a delta narrative - what changed and why. Plus access to a real-time dashboard between reports. The report is a snapshot; the dashboard is the live truth.

in Reporting & Dashboards

Yes - every engagement includes a real-time dashboard showing rankings, traffic, conversions, ad performance, and AI-channel citations updated live. You don't have to wait for monthly reports to see what's happening.

in Reporting & Dashboards

Yes - we tailor reporting depth to the audience. Executive views surface revenue, ROAS, and channel-level summary. Manager views go deeper: keywords, campaigns, content cadence. Practitioner views surface the tactical detail. Same data, three audiences.

in Reporting & Dashboards

By program. SEO: rankings, organic sessions, organic conversions, indexed pages, keyword count. AEO: SEO KPIs + AI-channel citations + share of voice. PPC: spend, CPC, conversion rate, CPA, ROAS, impression share, Quality Score. Cross-program: revenue, conversions, branded vs. non-branded split, attribution by channel.

in Reporting & Dashboards

Yes - we deliver raw data exports (CSV, BigQuery, Looker Studio connectors) to feed into existing BI tools when clients prefer to view performance inside their own analytics environment. Most clients use our dashboard; some prefer single-source-of-truth integration.

in Reporting & Dashboards

Week 1: kickoff call, access provisioning, full audit refresh against engagement scope. Week 2: keyword strategy, content gap mapping, technical fix queue, ad account architecture review. Week 3: first wave of optimizations launched, baselines locked, dashboards live. Week 4: first results check-in, second wave queued, monthly cadence established. By day 30 work is in motion across every program in scope.

in Onboarding