The Signal
Actionable insights for increasing visibility on search engines and AI channels learned over the course of a decade delivering search marketing services to 300+ Clients. We've figured out what works and what doesn't when it comes to optimizing for ranking signals so you can spend less time and money doing the same.
AEO
The AEO Service Menu: How Agencies Are Productizing Combined SEO + GEO Offerings
Agencies are productizing combined SEO and GEO offerings as AEO services. Here is the service menu structure that works and how to price it.
Capconvert Team·Nov 19, 2025·11 min
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AEO
18 posts

AEO
AEO RFP Template: How Brands Are Scoring Agencies On Combined Visibility
Capconvert Team·May 9, 2025·12 min

AEO
Cross-Channel Attribution for AEO: Connecting Google, AI, and Direct Brand Visit Data
Capconvert Team·May 8, 2025·11 min

AEO
AEO Quarterly Business Review Template: What To Show Clients Every 90 Days
Capconvert Team·May 7, 2025·11 min

AEO
AEO For Product-Led Growth Companies: Aligning Search, AI, And In-App Touchpoints
Capconvert Team·May 6, 2025·12 min

AEO
Pricing AEO Services: Retainer, Project, or Performance Models Compared
Capconvert Team·May 5, 2025·10 min

AEO
AEO Contract Terms 101: SLAs, Cancellation Clauses, And Performance Triggers
Capconvert Team·May 4, 2025·10 min

AEO
AEO Reporting Templates: Combining Search and AI Visibility into a Single Client Dashboard
Capconvert Team·May 3, 2025·12 min

AEO
Build Vs Buy: When To License An AEO Platform Vs Stitch Together Free Tools
Capconvert Team·May 27, 2025·10 min

AEO
AEO Client Onboarding: A 30-Day Setup That Captures Both Search And AI Baselines
Capconvert Team·May 2, 2025·13 min

AEO
The 2026 AEO Stack: 12 Tools Every Agency Uses to Run Search and AI Programs
Capconvert Team·May 10, 2025·10 min

AEO
Building a 90-Day AEO Roadmap: Onboarding Plan for Brands New to Generative Search
Capconvert Team·May 1, 2025·13 min

AEO
From SEO Audit To AEO Audit: How Agencies Are Updating Deliverables For 2026 Clients
Capconvert Team·Jun 18, 2025·11 min

AEO
In-House AEO Team Vs Agency In The AI Era: Cost, Speed, And Talent Tradeoffs
Capconvert Team·Aug 11, 2025·11 min

AEO
Hiring An AEO Specialist: Job Description, Skills, And Salary Benchmarks For 2026
Capconvert Team·Aug 1, 2025·13 min

AEO
The AEO Maturity Model: Five Stages from Search-Only to AI-First Visibility
Capconvert Team·Apr 29, 2025·11 min

AEO
What Is AEO (Answer Engine Optimization)? The Combined Discipline of SEO and GEO Defined
Capconvert Team·Apr 27, 2026·19 min

AEO
AEO vs. SEO + GEO Bundling: Why Treating Them as One Workstream Outperforms Silos
Capconvert Team·Apr 27, 2025·10 min