Always-on monitoring of your WebSite schema. Google's site-name SERP feature displays your brand name instead of your raw domain - WebSite schema with `name` + `alternateName` is the signal that drives it. Note: the Sitelinks Search Box this schema historically powered was removed from Google Search on November 21, 2024. Sentry catches missing alternateName, weak publisher references, and stale SearchAction wiring. Cortex handles the fix.
Continuous audits of your WebSite schema against the 6 things that decide whether Google displays your brand name in SERPs. Reframed in 2025 after Google removed the Sitelinks Search Box - WebSite's still-supported value is the site-name feature. Sentry catches what fails. Cortex fixes it.
The WebSite `name` property is present. This is the brand name Google can display in SERPs in place of your bare domain.
The WebSite `url` points to the canonical host. A mismatch prevents brand-SERP association.
Either `alternateName` (a brand variation Google can display) or `inLanguage` (BCP-47 code) is set. Both improve the site-name SERP feature's confidence in displaying your brand.
The `publisher` property references an Organization with non-empty `name`. Strong graph-linking signal that connects WebSite to your Knowledge Graph entity.
The WebSite `@id` is an absolute URL matching the site root (e.g., `https://capconvert.com/#website`). Enables other entities (Article, Product) to reference this WebSite via @id for clean graph composition.
If a SearchAction is still present in potentialAction, it is structurally clean (target.urlTemplate with `{search_term_string}` placeholder + correct query-input syntax). Note: the Sitelinks Search Box this drove was deprecated November 2024. Clean structure is preferred over half-implemented (signals an old config, not a broken one).
Paste your homepage URL. Sentry fetches the page, parses the JSON-LD, finds the WebSite entity, and validates against Google's current site-name SERP feature spec. No signup, instant results, always free.
Sentry fetches your page, parses the website schema markup, runs every rule, and renders the full result page before your next sip of coffee.
Each failed rule ships with a prescription paragraph. Hand it to engineering and the gap is closed before lunch.
Add your site to the daily Sentry sweep with one click. New regressions get caught the next morning.
6 rules in the WEBSITE SCHEMA Sentry. Daily 3:30 AM ET sweep.
One brain. Thirty-six pairs of eyes. Sentries monitor every visibility signal that decides whether search engines, AI engines, and ad platforms show you. Cortex reads what they see, weighs it against a unified corpus of platform documentation, and acts. Every move follows a defined decision protocol: action stated, reason given, impact named.