Always-on monitoring of the 12 confirmed quality signals Meta uses to optimize Advantage+ delivery, Conversion Optimization, and audience expansion across Facebook + Instagram. Sentry catches Pixel signal loss, CAPI gaps, creative fatigue, audience overlap, and learning-phase resets before they cost you CPM-to-CPA efficiency. Cortex handles the fix.
Continuous audits of your Meta Ads account against the 12 quality signals Meta's developer + Business Help documentation names as inputs to Advantage+ delivery, Conversion Optimization, and audience expansion across Facebook + Instagram + Reels + Messenger placements. Sentry catches what fails. Cortex fixes it.
At least one Advantage+ Shopping Campaign (ASC) or Advantage+ Audience is live. Meta's documented ATT-era performance baseline - ASC + Advantage+ Audience use Meta's full first-party + third-party signal density to find conversions across the network, which manual interest + lookalike-only targeting cannot match post-iOS 14.
The Meta Pixel paired with Conversions API captures at least 50 conversions per week per ad set running Conversion optimization. Meta's documented learning-phase exit threshold - below 50, ad sets stay in learning and CPMs run hot while the algorithm searches blind.
Active ad sets spend between 80% and 100% of allocated daily budget. Under 80% means Meta's auction system can't find enough auctions where the ad set is competitive - usually bid-cap or audience-size constrained. Over 100% means CBO-driven over-spend that fragments learning.
Ads Manager Account Quality + Status reports show zero rejected ads, ads under review, or restricted ads. Disapprovals throttle delivery on the affected ad immediately. Concentrated disapprovals trigger account-level review and limit access to placements like Reels and Marketplace.
Prospecting ad sets show a 7-day frequency under 3. Meta documents creative fatigue + ad-blindness beginning past frequency 3 on cold audiences - CPMs rise and CTR drops at the same time. Above 3 = budget cycling on the same impression.
The Conversions API (server-side) is firing parallel to the browser Pixel for at least Purchase, AddToCart, and InitiateCheckout. Meta documents 5-20% conversion attribution recovery from CAPI in iOS-heavy traffic, which the Pixel alone loses to ATT.
Active ad sets run at least three distinct creatives. Meta's algorithmic rotation requires creative variety to learn from - single-creative ad sets fatigue quickly and force Meta's serving system into low-quality auctions.
All active ad sets have exited Meta's documented 7-day learning phase. Learning-phase delivery is unstable and CPA is unreliable - frequent budget edits, creative swaps, or audience changes keep ad sets re-entering learning.
Audience overlap across active ad sets is no more than 30%. Meta documents auction-self-competition: when two ad sets target overlapping users, Meta picks one to serve and the other's spend is wasted on a smaller eligible auction pool.
Lookalike audiences are seeded from at least 500 source users (Meta's documented minimum for stable lookalike modeling). Below 500, lookalike quality is noisy and 1% lookalikes regress toward Meta's general population.
For ecommerce accounts: a product catalog is connected, kept current, and at least one Advantage+ Catalog Ads (ACA) campaign is running. ACA is documented as the highest-ROAS placement for ecom, using Pixel + CAPI signal to pair products with users automatically.
Pixel Event Match Quality (EMQ) across Purchase + Lead events is at least 7/10. EMQ measures how well event parameters (email, phone, FBP, FBC, IP) hash + match Meta user profiles. Lower EMQ = lower attribution = higher reported CPA.
Paste your landing-page URL for a free pre-check of Landing Page Experience - the post-click component of Meta Ads ROAS. Sentry runs PSI and parses the HTML against the 8 documented LPE inputs that Meta scores into ad relevance. The full 12-signal account monitor requires Cortex connection to Meta Business Manager.
Sentry fetches your site, runs every META ADS rule, and renders the full result page before your next sip of coffee.
Each failed rule ships with a prescription paragraph. Hand it to engineering and the gap is closed before lunch.
Add your site to the daily Sentry sweep with one click. New regressions get caught the next morning.
12 rules in the META ADS Sentry. Daily 3:30 AM ET sweep.
One brain. Thirty-six pairs of eyes. Sentries monitor every visibility signal that decides whether search engines, AI engines, and ad platforms show you. Cortex reads what they see, weighs it against a unified corpus of platform documentation, and acts. Every move follows a defined decision protocol: action stated, reason given, impact named.