Always-on monitoring of the 13 confirmed quality signals Google Ads uses to decide who wins which auction. Sentry catches Smart Bidding starvation, data-insufficiency lockouts, budget under-pacing or capping, Quality Score drift, and Impression Share loss before they cost you Ad Rank. Cortex handles the fix.
Continuous audits of your Google Ads account against the 13 quality signals Google's developer + support docs name as inputs to Quality Score, Smart Bidding, Ad Rank, and PMax optimization. Each rule maps to a primary Google Ads Help or developers.google.com doc. Sentry catches what fails. Cortex fixes it.
All eligible Search and Performance Max campaigns use a Smart Bidding strategy - Target ROAS, Target CPA, Maximize Conversions, or Maximize Conversion Value. Manual CPC + Enhanced CPC are documented underperformers vs Smart Bidding once conversion volume is sufficient.
Each Smart Bidding strategy has at least 15 conversions over the last 30 days at the account, campaign, or portfolio-strategy level - Google's documented minimum for Target CPA / Target ROAS / Max Conversion Value to actually optimize. Below this threshold, the bidder lacks the signal density to honor a target and effectively runs as Max Conversions regardless of which strategy is selected.
Active campaigns spend between 80% and 100% of allocated daily budget. Below 80% means bids are too conservative to compete in eligible auctions (raise bids or loosen targets). Above 100% means the campaign hit cap before the auction day ended, leaking late-day high-intent traffic and surfacing as Lost IS (budget).
Account-wide policy report shows no ads, assets, sitelinks, or callout extensions in the Disapproved status. Disapprovals throttle delivery on the affected ad immediately and trigger account-level review when concentrated.
The impression-weighted average Quality Score across active keywords is at least 6/10. Quality Score is a documented Ad Rank input that scales CPC inversely - low QS keywords pay more per click for the same auction position.
Search Impression Share is at least 60% on brand campaigns and 40% on non-brand. Lower IS means you're absent from a meaningful share of the auctions you're eligible to enter - lost growth that competitors capture.
The Search Lost Impression Share (rank) metric is no more than 20%. High rank-lost-IS means your bids + Quality Score combination aren't competitive enough to clear the Ad Rank threshold in auctions you're eligible for.
The Search Lost Impression Share (budget) metric is no more than 20%. High budget-lost-IS means campaigns are hitting their daily caps before the auction day ends - leaving high-intent late-day traffic to competitors.
Google's documented recommendation: every Search ad group runs at least three responsive search ads with strong-rated headlines and descriptions. Lighthouse-internal A/B at the ad-group level requires variety to learn from.
Account or campaign-level assets include at least 4 sitelinks, 4 callouts, and 1 structured snippet set. Asset coverage directly drives Ad Rank uplift and on-SERP real estate - Google documents 10-25% CTR lift from full asset stacks.
No Smart Bidding strategy is in the documented 7-day learning phase. Learning-phase delivery is unstable and CPA/ROAS targets are not honored - frequent bid-strategy edits keep campaigns trapped here.
Each Performance Max campaign maintains a daily budget at least 3x its target CPA, per Google's PMax launch + budget guide. Below 3x, the algorithm doesn't accumulate enough conversions per day to optimize across asset groups.
Account-level negative keyword list contains at least 100 entries OR has been updated with new additions within the last 30 days. Negatives are the documented mechanism for blocking PMax + Smart Bidding from chasing irrelevant queries.
Paste your landing-page URL for a free pre-check of the one Quality Score component you can audit without account access - Landing Page Experience. Sentry runs PSI and parses the HTML against Google's 8 documented Landing Page Experience inputs. The full 12-signal account monitor requires Cortex connection.
Sentry fetches your site, runs every GOOGLE ADS rule, and renders the full result page before your next sip of coffee.
Each failed rule ships with a prescription paragraph. Hand it to engineering and the gap is closed before lunch.
Add your site to the daily Sentry sweep with one click. New regressions get caught the next morning.
13 rules in the GOOGLE ADS Sentry. Daily 3:30 AM ET sweep.
One brain. Thirty-six pairs of eyes. Sentries monitor every visibility signal that decides whether search engines, AI engines, and ad platforms show you. Cortex reads what they see, weighs it against a unified corpus of platform documentation, and acts. Every move follows a defined decision protocol: action stated, reason given, impact named.