Always-on monitoring of the 12 confirmed quality signals Amazon uses to decide which ASINs win Sponsored Products, Sponsored Brands, Sponsored Display, and DSP auctions. Sentry catches inventory-driven ad pauses, ACoS drift, suppressed listings, low-review ASINs, and Brand Registry gaps before they cost you Buy Box and ranking. Cortex handles the fix.
Continuous audits of your Amazon Ads account + Brand Registry + Seller Central listings against the 12 quality signals Amazon's advertising and listing-optimization docs publish as inputs to Sponsored Products eligibility, Sponsored Brands placement, DSP auction priority, and organic SERP ranking. Sentry catches what fails. Cortex fixes it.
Active Sponsored Products campaigns cover every priority ASIN. SP is the foundation of Amazon Ads - the auction format with the deepest auction depth, the strongest conversion signal, and the prerequisite for unlocking Sponsored Brands placement and DSP audience seeding.
Account or campaign-level Advertising Cost of Sales is at or under target ACoS - or under category breakeven if no target is set. Above-target ACoS for >7 days indicates either weak conversion (listing issue) or weak query targeting (bid + negs issue) that compounds daily.
Every ASIN with an active Sponsored Products campaign has FBA/FBM inventory available. Amazon's documented rule: low or out-of-stock ASINs are paused automatically and lose accrued auction history when they come back - reintroducing learning-phase auction performance.
Account-level negative targeting lists contain ≥50 entries between negative ASINs and negative keywords, OR have been updated within the last 30 days. Without negatives, broad-match keywords and auto-targeting Sponsored Products waste spend on irrelevant queries.
Sponsored Products campaigns use Dynamic Bids - Up and Down (or Down Only) instead of legacy Fixed Bids. Amazon's documented advice: Dynamic bidding adjusts bids in real time based on conversion likelihood, which Fixed Bids cannot do.
Brand-registered ASINs running ads have A+ Content (or A+ Premium) attached. Amazon documents a 5-10% conversion rate lift on listings with A+ Content vs the bare detail page - lift that compounds across every paid impression.
Promoted ASINs have title between 80-200 characters, ≥5 bullet points, ≥6 images per Amazon's listing optimization guide. Incomplete listings convert lower, which raises ACoS and lowers auction relevance score.
Every ASIN running ads has at least 30 reviews. Amazon publishes this as the documented conversion floor - below 30 reviews, social-proof-driven conversion drops sharply and Sponsored Products spend compounds against low conversion.
Each ASIN with paid ads carries an average rating of at least 4.0 stars. Amazon documents a buyer-behavior shift below 4.0 - filters default to 4+, conversion drops, and even profitable bid strategies bleed ACoS as buyers skip your impression for a higher-rated competitor.
Brand is enrolled in Amazon Brand Registry. Brand Registry is the documented prerequisite for Sponsored Brands placement, Sponsored Display targeting features, A+ Content, brand-store, and the IP protection tools that block hijackers from your own Buy Box.
At least one Sponsored Brands campaign defends brand-keyword search results on Amazon. Without Sponsored Brands, competitors can outbid your unpaid brand SERP and capture buyers searching for your own brand name - a documented brand-defense cost.
Amazon DSP campaigns (when in use) layer at least one in-market audience or lookalike audience on top of broad targeting. DSP's broad-only targeting wastes inventory; layering audiences is the documented Amazon advice to lift display CTR + CVR.
Paste your destination URL - either an Amazon ASIN page (Sponsored Display can drive on-Amazon) or your external Amazon-attributed landing - for a free Landing Page Experience pre-check. Sentry runs PSI and parses the HTML. The full 12-signal Amazon Ads + listing monitor requires Cortex connection to Amazon Ads API + Seller Central.
Sentry fetches your site, runs every AMAZON ADS rule, and renders the full result page before your next sip of coffee.
Each failed rule ships with a prescription paragraph. Hand it to engineering and the gap is closed before lunch.
Add your site to the daily Sentry sweep with one click. New regressions get caught the next morning.
12 rules in the AMAZON ADS Sentry. Daily 3:30 AM ET sweep.
One brain. Thirty-six pairs of eyes. Sentries monitor every visibility signal that decides whether search engines, AI engines, and ad platforms show you. Cortex reads what they see, weighs it against a unified corpus of platform documentation, and acts. Every move follows a defined decision protocol: action stated, reason given, impact named.