CASE STUDY  |  KHY

Khy

We doubled their revenue while simultaneously increasing profitability. Learn how we applied fundamentals-first principles to achieve scale & efficiency.

281%

Increase in Monthly Purchases

369%

Increase in Monthly Revenue

796%

Increase in Monthly ROAS

OVERVIEW

About Khy

KHY, the brainchild of Kylie Jenner, aims to redefine the modern wardrobe by offering artfully crafted collections that seamlessly blend luxury with everyday style, spanning a diverse range of categories and styles. By collaborating with iconic brands and global designers, KHY intends to be a platform that delivers attainable, desirable fashion for everyone.

About Us

Category

B2C, eCommerce

Service Program

Ad Program

Challenges

Unable to scale on media spend

PROBLEM

Unable To Simultaneously Scale Revenue & ROAS

Khy had been running Google Ads for 6 months leading up to our engagement. At its peak they were able to reach $150,000 in a month in revenue while enjoying above 7:1 ROAS.

High ad costs
Limited resources

SOLUTION

Capconvert’s Approach

Outline the strategies implemented to address the client’s challenges. SEO, keyword research, on-page optimization, and link building efforts. Expanded target funnels, Shopping Ads, Video Ads, Redesign or optimization for speed, user experience, and conversion.

Keyword research
Technical SEO
Search and Display Ads
Responsive website design

The Outcome

See the impact of our data-driven strategies through measurable results, from increased traffic to higher conversions. Every outcome tells a story of success.

Month Five to Twelve

525

Purchases

$64,897

In Revenue

196%

Return On Investment (ROAS)

Month 13 Onwards

1,999

Purchases

$302,754

In Revenue

1,793%

Return On Investment (ROAS)

TESTIMONIAL

In their words

Ben Falls

Head of Marketing

Capconvert has delivered results that frankly exceeded our initial expectations. Their systematic approach to scaling our ad spend while maintaining strong returns transformed our digital marketing from a cost center into our primary growth engine. We couldn’t be happier with the partnership.

•••

Your Startup
Questions,
Answered

INSIGHT

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These?

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