CASE STUDY  |  BOARDERIE

Boarderie

We doubled their revenue whilst simultaneously increasing profitability. Learn how we applied fundamentals-first principles to achieve real efficiency.

91.7%

Organic traffic increase

77.4%

Conversion rate increase

27.3%

Revenue growth

OVERVIEW

About Boarderie

Boarderie is a gourmet food company that curates artisanal cheese boards delivered in a cool & tailored overnight nationally. Founded on the belief that sharing good food brings people together, they offer handcrafted boards for every occasion.

About Us

Category

eCommerce

Service Program

SEO Program

Challenges

Unable to convert non-brand

PROBLEM

Unable to Convert Non-Brand Search Traffic

Boarderie was struggling to convert visitors arriving through non-brand search queries. Despite strong brand recognition, their organic search presence for generic food gifting terms was limited.

Low non-brand conversions
High customer acquisition cost

SOLUTION

Capconvert’s Approach

We deployed a comprehensive SEO strategy targeting high-intent non-brand keywords in the gourmet food gifting space, combined with technical site improvements and conversion rate optimization.

Keyword research
Technical SEO
Content strategy
Conversion optimization

The Outcome

See the impact of our data-driven strategies through measurable results. Every metric from increased traffic to higher conversions tells a story of success.

Before Capconvert

1.2K

Total Keywords

120

Page One Keywords

9.5K

Organic Users

45

Organic Purchases

After Capconvert

4.8K

Total Keywords

580

Page One Keywords

18.2K

Organic Users

112

Organic Purchases

TESTIMONIAL

In their words

Tony Margulies

Founder at Boarderie

Working with Capconvert has been a game-changer for our business. Their expertise in SEO and data-driven strategies not only boosted our search rankings but also significantly increased our website traffic and conversions.

•••

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