CASE STUDY  |  FENO

Feno

We doubled their revenue while simultaneously increasing profitability. Learn how we applied fundamentals-first principles to achieve scale & efficiency.

2,550%

Increase in 1st Page Keywords

1,000%

Increase in Organic Purchases

897%

Increase in Organic Revenue

OVERVIEW

About Feno

Feno revolutionizes skin care with its AI-powered SmartScan, delivering a 30-second full-mouth clean with personalized brush angles and seamless connectivity — transforming brushing into a gateway for overall care being.

About Us

Category

B2C, eCommerce

Service Program

SEO Program

Challenges

Unable to scale on media spend

PROBLEM

Unable To Simultaneously Scale Revenue & ROAS

Feno had been running Google Ads for 6 months leading up to our engagement. At its peak they were able to reach $175,589 in a month in revenue while enjoying above 7:1 ROAS.

High ad costs
Limited resources

SOLUTION

Capconvert’s Approach

We outlined strategies to address the client’s challenges — SEO, keyword research, on-page optimization, and link building efforts. Technical improvements to the site: faster load times, redesign and optimization for speed, user experience, and conversion.

Keyword research
Technical SEO
Search and Display Ads
Responsive website design

The Outcome

See the impact of our data-driven strategies that generated measurable results, from increased traffic to higher conversions. Every outcome tells a story of our success.

Month Five to Twelve

257

Total Keywords

4.5K

Page Keywords

7M

Organic Users

5

Organic Purchases

$1,634

Organic Revenue

Results After Five Months

5,610

Total Keywords

725

1st Page Keywords

11,839

Organic Users

80

Organic Purchases

TESTIMONIAL

In their words

Ben Falls

Head of Marketing

Capconvert has been instrumental in transforming our digital presence. Their data-driven approach to SEO and strategic ad management helped us break through our growth plateau and achieve results we didn’t think were possible within our budget.

•••

Your Startup
Questions,
Answered

INSIGHT

Read, Watch
and Listen.

Whether you're looking to refine your app or maximize its market potential, our blog provides valuable information to help you navigate the complexities of the app industry efficiently.

View from the blog

Data Guides / Category

How to Value an App Without Losing Money

Read more

Data Guides / Category

How to Value an App Without Losing Money

Read more

Ads

Google Ads Best Practices for 2024

Read more

Ready to See Results Like
These?

Partner with Capconvert and ambitious businesses across the world. Let's develop your guide and create a tailored strategy for your business.