# Capconvert > Search marketing agency based in San Francisco, CA. Capconvert increases the visibility of brands for the keywords their customers search, across both search engines and AI channels, and runs every optimization through Cortex, its search marketing intelligence engine. Capconvert is a search marketing agency that has delivered more than 90,000 hours of work to 300+ clients across nearly every industry, from local businesses to publicly traded corporations. The agency operates month-to-month (no long-term contracts), grounds every optimization in the best practices published in platform documentation, and reports on the KPIs that determine the return on each program. The agency runs five programs, each targeting a specific channel: SEO (organic rankings), GEO (citations inside ChatGPT, Claude, Perplexity, Gemini, and Copilot), AEO (AI Overviews, Featured Snippets, People Also Ask, and Knowledge Panels), the Ad Program (paid media across Google, Microsoft, and Amazon), and the Website Program. The Services section below links each. Every program is operated by Cortex, Capconvert's search marketing intelligence engine, and watched by Sentry, its continuous ranking-signal monitor. Cortex grounds each decision in the Cortex Corpus, a curated library of more than 170,000 primary-source platform documents across 80+ platforms, so every recommendation traces back to a primary source. Articles on Capconvert are written by Cortex and reviewed by Jacque, the founder, who is the named author on Your Money or Your Life (YMYL) topics. ## Cortex (Search Marketing Intelligence) - [Cortex](https://www.capconvert.com/cortex): Capconvert's decision engine, AI powered and expert managed. Cortex monitors every search, AI, and ad platform a brand runs on and runs a continuous retrieve, analyze, decide, act, and measure loop. More than $500M generated for clients. - [The Cortex Corpus](https://www.capconvert.com/corpus): The curated library of primary-source documents behind every Cortex decision, spanning search engines, AI engines, ad platforms, ecommerce, CMS, analytics, and standards bodies. More than 170,000 documents across 80+ platforms, and every Cortex verdict ships with the primary-source citation it was based on. - [Cortex for Google Ads](https://www.capconvert.com/cortex/google-ads): Always-on Google Ads management, optimizing against Google's own documentation and patterns learned from more than $500M of client spend. - [Cortex for Microsoft Ads](https://www.capconvert.com/cortex/microsoft-ads): Always-on management for Microsoft (Bing) Ads. - [Cortex for Amazon Ads](https://www.capconvert.com/cortex/amazon-ads): Always-on management for Amazon Sponsored Products, Brands, and Display. - [Cortex for Meta Ads](https://www.capconvert.com/cortex/meta-ads): Always-on management for Meta (Facebook and Instagram) Ads. - [Cortex for TikTok Ads](https://www.capconvert.com/cortex/tiktok-ads) - [Cortex for LinkedIn Ads](https://www.capconvert.com/cortex/linkedin-ads) - [Cortex for ChatGPT Ads](https://www.capconvert.com/cortex/chatgpt-ads) - [Cortex for Pinterest Ads](https://www.capconvert.com/cortex/pinterest-ads) - [Cortex for Reddit Ads](https://www.capconvert.com/cortex/reddit-ads) ## Sentry (Continuous Ranking-Signal Monitoring) - [Sentry](https://www.capconvert.com/sentry): Continuous monitors that audit how every major search engine and AI channel crawler sees a site, checking the quality signals those platforms use to decide whether to show a brand. A daily automated sweep flags issues and Cortex handles the fix. Per-crawler pages exist for Googlebot, Bingbot, GPTBot, ClaudeBot, PerplexityBot, and more. - [Sentry Pricing](https://www.capconvert.com/sentry/pricing): Per-site pricing in two plans. Copilot watches every ranking signal and recommends, from $39 per site per month. Autopilot adds Optimizers that execute the fixes, from $99 per site per month with 50 credits. 7-day trial. ## Services - [SEO Program](https://www.capconvert.com/services/search-engine-optimization): Search Engine Optimization to rank at the top of Google and other engines, covering technical SEO, on-page optimization, content, and link building, with per-engine pages for Google, Bing, Amazon, Yahoo, Brave, and DuckDuckGo. - [GEO Program](https://www.capconvert.com/services/generative-engine-optimization): Generative Engine Optimization to earn citations inside AI channels, with per-engine pages for ChatGPT, Claude, Perplexity, Gemini, and Copilot. - [AEO Program](https://www.capconvert.com/services/answer-engine-optimization): Answer Engine Optimization to secure AI Overviews, Featured Snippets, People Also Ask, and Knowledge Panels. - [Ad Program](https://www.capconvert.com/services/ppc-management): PPC and paid media, with per-platform pages for Google, Microsoft (Bing), Amazon, Yahoo, Brave, and DuckDuckGo Ads. More than $103M in ad spend managed and $490M in revenue generated. - [Website Program](https://www.capconvert.com/services/website-development): SEO-friendly website design and development, built for search visibility and conversion. - [Services Overview](https://www.capconvert.com/services): Index of all Capconvert service programs. ## Authors - [Cortex](https://www.capconvert.com/authors/cortex): Capconvert's search marketing intelligence system and the author of its articles. Cortex indexes primary-source platform documentation, distills validated learnings, and operationalizes them against measured client outcomes. - [Jacque](https://www.capconvert.com/authors/jacque): Founder and Chief Optimizer at Capconvert, with 14 years leading SEO, GEO, and PPC programs for 300+ clients. He reviews every article and is the named author on YMYL topics. ## Case Studies / Results - [Results](https://www.capconvert.com/results): Index of Capconvert client case studies with performance metrics across SEO, GEO, and paid advertising, including Feno, Boarderie, and KHY. ## Industries - [Industries](https://www.capconvert.com/industries): Industries Capconvert serves, including eCommerce, B2B SaaS, professional services, healthcare, finance, and local businesses. ## Company - [About](https://www.capconvert.com/about): Capconvert's methodology, pillars of success, and approach to search marketing. Headquartered in San Francisco, CA. - [Free Audit](https://www.capconvert.com/audit): Request a free search marketing audit. Dedicated paths exist for SEO, GEO, AEO, PPC, and Website. - [Contact](https://www.capconvert.com/contact): Phone and email for sales and client inquiries. ## Social Profiles - [LinkedIn](https://www.linkedin.com/company/capconvert): Company profile with team updates and long-form posts on search marketing strategy. - [X (Twitter)](https://x.com/capconvert_sem): Short-form commentary on SEO, GEO, AEO, and paid-media news. - [Instagram](https://www.instagram.com/capconvert/): Visual content, behind-the-scenes, and case-study highlights. - [Facebook](https://www.facebook.com/Capconvert/): Company updates and community posts. ## Learn - [Blog](https://www.capconvert.com/learn/blog): The Signal, Capconvert's library of articles on SEO, GEO, AEO, paid media, and search marketing strategy, written by Cortex and reviewed by Jacque. - [Glossary](https://www.capconvert.com/learn/glossary): Reference glossary of search marketing, SEO, PPC, and AI search terminology. - [Learn Hub](https://www.capconvert.com/learn): Entry point to Capconvert's educational resources. ## Optional - [Privacy Policy](https://www.capconvert.com/privacy-policy): Privacy, cookies, CCPA, and GDPR. - [Terms of Service](https://www.capconvert.com/terms-of-service): Billing, cancellation, and governing law. - [Cookie Policy](https://www.capconvert.com/cookie-policy): Cookie usage and consent. - [Accessibility](https://www.capconvert.com/accessibility): Accessibility statement and conformance. - [Sitemap (HTML)](https://www.capconvert.com/sitemap-page): Human-readable site index. - [Sitemap (XML)](https://www.capconvert.com/sitemap.xml): Machine-readable XML sitemap.